T
Travis Hellstrom Studio
Brand & Platform Proposal
Prepared for Jeff Saari · June 2026
Your vision
is ready.
A proposal to build the brand and platform Be Better deserves.
The Situation
You've done the hard work. The book is written, the coaching is proven, and the reputation is earned across hundreds of engagements. What's missing is a digital infrastructure that matches the caliber of what you've built — and puts it to work for you.
×
Your domain routes to a different brand
jeffsaari.com forwards to Workplace Culture Solutions — a different era, a different identity
×
Disconnected tools you don't own
JotForm, Squarespace, and spreadsheets that don't talk to each other — and lock you in indefinitely
×
The Vision Wheel has no engine
Your strongest tool lives nowhere and automates nothing — it's not working as a lead magnet yet
×
The launch has no funnel
Be Better needs a sequence — a landing page, automated follow-through, a system that converts readers into clients
The Solution
One system.
Custom-built.
Yours forever.
→
jeffsaari.com — rebuilt
One brand. One home. Jeff Saari, not Workplace Culture Solutions.
→
Be Better funnel page
The prototype, built and launched — book sales, coaching inquiries, speaking leads.
→
The Vision Wheel engine
Assessment → personalized score → automated response → coaching offer. Your jewel, finally working for you.
→
CRM
Every lead in one place. No spreadsheets. No third-party lock-in. Yours to own and export.
→
Email system
Weekly video series, book launch sequence, automated drip campaigns — all under one roof.
→
Book cover
The white design, finalized and print-ready for KDP upload.
→
Brand kit
Colors, type, and templates — a clear system for everything built going forward.
How We Build It
01
Brand Foundation
Month 1
New jeffsaari.com framework. Brand kit locked. Book cover finalized and print-ready. One brand, everywhere — including on your book's spine.
02
The Vision Wheel
Month 2
Assessment goes live. CRM active. Automated email responses built and tested. Your first lead magnet running — and converting.
03
Full Funnel
Month 3
Be Better funnel integrated. Book launch sequence active. Email drip running. System complete — and ready to scale with you.